The Lord Of The Rings - First Promotional Trailer 2000
Lord of the Rings Movie Internet Trailer Preview
NEW LINE CINEMA VERIFIES
APPROXIMATELY 1.7 MILLION DOWNLOADS OF EXCLUSIVE “THE LORD OF THE RINGS“ PREVIEW
DURING 1st DAY OF OPERATION
(Los Angeles, Ca -- April 10, 2000) — More web browsers downloaded the online promotional trailer for The Lord of the Rings during its first 24-hours of availability than any other film marketing footage in history, including the online trailer for Star Wars: Episode 1 The Phantom Menace, it was announced today by New Line Cinema.
1,671,000 people worldwide downloaded behind-the-scenes promotional footage of The Lord of the Rings on Friday, April 7th alone.
Records on the official The Lord of the Rings site were shattered almost immediately as fans of the . Tolkien novel began logging onto for exclusive behind-the-scenes access to the secretive motion picture project.
Traffic to the site was steady through the day and night due to the studio’s outreach to approximately 25 The Lord of the Rings
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