Hankook Tire: The Future of Tyre Design

The high performance tyre of the future will be very different to the tyres we drive on today, if the results of a recent design competition are a guide. A Hankook Tire competition in the US has challenged some of the country’s brightest industrial design students to imagine the role of tyres in automotive design from new angles. The winning entry by University of Cincinnati student Ben Zavala took the brief somewhat literally, with his Tiltread car tyre rolling into corners at an angle like a motorcycle