[Paid Advertising] Dmitrii Kustov - How to Leverage Paid Advertising for Better Results

[EP 72] When utilized the right way, paid advertising can generate results that will have a significant impact on your B2B marketing campaigns. It can also help to strategically offset the delay in the initial growth in organic rankings. In this week’s conversation, we sit down with B2B digital marketing expert Dmitrii Kustov (Marketing Director, Founder at Regex SEO) to talk about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid. Dmitrii also elaborates on what metrics to focus on and which trends in paid advertising B2B marketers should be paying attention to. Topics discussed in this episode: • Dmitrii explains why paid advertising should be part of the marketing mix [1:33] and how it works together with SEO [6:09]. • Some common mistakes / misconceptions that Dmitrii has seen when it comes to paid advertising: o PPC paid advertising is not future proof [8:47] o Overtrusting the automated features on paid a