Snickers

Probably the best-known freaky commercial of the year, Snickers’ first-ever Halloween spot succeeded greatly in creeping out its audience. A giant, warbly-voiced lady in what looks like a Jocelyn Wildenstein mask approaches a shopper at a grocery store and begins loading her cart with Snickers. Not content to make candy suggestions, the creature also caresses the terrified shopper’s face. By the end of the spot, it’s revealed that the freaky lady is just two kids playing dress-up. Or is it—more ominously—a