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Welcome to The Pretty Intense Podcast. You’re gonna need to buckle your six point harness for this one. It was a very interesting conversation with Rich Cooper. He is an author. He wrote a book called the “Unplugged Alpha“ He has a YouTube channel, “Entrepreneurs in Cars.“ He also has a podcast “The Unplugged Alpha.“ I have been looking at his stuff on YouTube for a while, and I just thought it would be a cool conversation. Every once in a while I like to get someone on here, that I think we might have an interesting and possibly contentious conversation. We definitely disagreed on some things, but we also agreed on a few things too. He is the deal. It’s an alpha signal. He just believes what he believes. I think that is a sign of anyone being and an alpha. You have conviction. You know who you are. You know what you believe in. I think intelligent alphas are open minded, and able to change their mind with enough information. I’ll let you decide if that is his personality. That is where I come from. I wanted to do the interview thinking, I hope he changes my mind on stuff, because what it will mean is I learned something. You will have to listen all the way to the end to see if that happened. Enjoy the episode with Rich.
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00:00 - Intro
06:00 - Unplugging From Life’s Lies
10:00 - Are Women Hypergamous
13:00 - A Womans Value
18:00 - Why men Get Married
26:00 - Hormones Are Changing Men
30:00 - Enjoy The Decline
36:00 - Single Parent Households
42:00 - Male Female Roles
50:00 - Who Takes Break Up Harder
55:00 - Vulnerable Or Cry Baby
1:00:00 - Do Men Want A Challenging Woman
1:11:00 - Is Marriage Necessary
1:18:00 - What Women Want
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Richard Cooper is an entrepreneur, private equity investor, content creator, best selling author, speaker, and high performance coach. Best known for his YouTube channel Entrepreneurs in Cars, and best selling book for men, The Unplugged Alpha, Richard has over 200 million video views from content that has helped many unplug from lies around relationships, money and self care.
From 2003 to 2019 Richard founded, and ran Canada’s most successful private debt relief company, eliminating well over 1/4 billion in unsecured debt for debt riddled Canadians.
Total Debt Freedom Inc. is still operating today, and he maintains an advisory role. During his tenure as CEO, he was awarded by Profit magazine 3 times for hypergrowth, awarded for top company culture by World Blue, and he was nominated by Ernest & Young for ‘Entrepreneur of the year.’ Richard Cooper is a passionate entrepreneur, and High Net Worth Coach with a strong interest in helping others achieve excellence.
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