Subway’s Korean Comeback, Explained
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Subway has somehow taken over K-Dramas with some very on-the-nose product placement. I looked into it and discovered a pretty fascinating story about media, money, and foot-long sandwiches.
Big thank you to Seung-Chul Yoo, Ph.D.
Professor of Communication & Media at Ewha Womans University
And another big thank you to Professor CedarBough Saeji, Assistant Professor of Korean and East Asian Studies, Pusan National University
Sources:
06:16 Terrestrial broadcasters have been prohibited from such advertising since 1973 for the sake of viewer rights.
06:32 Broadcasting Act 방송법 시행령