THE DEBUT: New 2021 Shimano Fishing Reels, Rods and Lures

A new wave of angling technology has arrived. Whether chasing their first fish, their next trophy or glory on the tournament stage, all anglers deserve to fish with the best tackle available. Shimano enhances success by leveraging decades of design excellence and ingenuity to craft rods, reels and lures that make every cast count. At the ICAST 2021, Shimano, G. Loomis and Jackall will reveal innovative offerings that elevate every angler’s on-the-water experience, transforming good fishing trips into great ones.