Vintage recycling on trend in St. Petersburg

(31 Dec 2020) LEAD IN: New Year is often a time of clearing out the old to make way for the new. In St Petersburg that can mean good business for one recycling company which is doing just that. STORY-LINE Some time ago life was in full swing in this apartment - people sat at this table, celebrated holidays, read these books. Now life has moved on and the contents of this apartment have become surplus to requirements. At first glance looks like rubbish that needs to be thrown away. That’s not the view of Veronika Madyarova who believes almost everything here can be reused. “I was professionally dealing with recycling and separate collection of waste for a long time. Approximately from 2014 to 2018 I was very passionate about industrial recycling. It was a serious recycling, waste glass, plastics, that is industrial recycling. At some point I started to realise that industrial recycling is far from covering everything“ explains Madyarova. The service NePropalo (Not Wasted) was launched in June