Emporio Armani Men’s SS24 Show

The essence of the night. The Spring Summer Men’s 2024 collection represents a return to the essence of Emporio Armani, purified to the core and seen through the filter of moonlight, which glints over a seascape, parched rocks and desert scenes. In this taut play of reduction, the unique recurring motif is a stylized ginkgo: with a history of 250 million years and the ability to adapt to both eras and environments, here the ginkgo is a symbol of elegance and endurance, a metaphor for the Emporio Armani style at once timely and timeless