Be Stupid to Get a Free Diesel Jeans (Switzerland)

Location: Downtown Zurich, Switzerland: Hirschenplatz, 2 x Bahnhofstrasse & Bellevue. Task: Be stupid to get the frozen jeans out of the ice block. Bring them to to the Diesel-Store and change it to a pair of jeans of your choice. --- Virale Below-the-Line Marketing-Kampagne von hipeak BTL für Diesel Be Stupid in Zürich und Genf.