(Full video) Pets & Technology: Why is this important technology so confusing?

About half of all dogs and cats in the US have a microchip (about 60,000,000!) but how microchips work, how to register them and how to help lost pets is confusing. Why? Olivia White (CEO, Founder) and Michael Grissinger (CTO) talk about the issues facing communities, pet owners and why the system has problems and how they can be solved. #checkthechip #pets #petmicrochips #petsafety #lostpet #lostpets #lostdog #lostcat #technology #startup