The Story behind the Polaroid I-2 Instant Camera

From Tokyo to Taipei, London to Amsterdam, the Polaroid I-2 camera is finally here. Our first camera with built-in manual controls and sharpest-ever lens - it’s our love-letter to instant photography. Watch this video to learn more about the vision behind the Polaroid I-2, the people involved in creating it and how it came together over the course of 4 years. ‌ 00:19 The Polaroid I-2 Instant Camera 00:57 The Lens - The development of the lens in Tokyo, Japan 02:41 The Manufacture - Step inside our lens manufacture in Taipei, Taiwan 03:55 The Viewfinder - What makes a good viewfinder 04:31 The Camera Design - Insights from our London design team 05:45 Prototype and Testing - The team effort behind the Polaroid I-2 07:06 The Camera Breakdown - What the Polaroid I-2 can do 08:44 A message from our CEO, Oskar Smolokowski Learn more: