Motion Design Process - Art Direction & Style Frames

How do you pitch ideas using motion design style frames? What does an art director actually do? What skills are needed as an art director? How do you design style frames? What software do you need to know to become a motion designer? In this interview with Art Director and Designer Nidia Dias, we learn about her design process working in the motion design industry. Nidia shares how she comes up with her beautifully designed style frames, and she comes up with ideas to sell to clients. Creative Director, Matthew Encina, also shares his insights on what it takes to be a professional motion graphics designer today. 💡 If you want to learn how to design beautiful style frames that tell stories, consider taking Matthew Encina’s course: Do you want to learn Cinema 4D, and master motion design? Check out the amazing courses by our partners at School of Motion, through our affiliate link: 📝 Annotations 0:08 - Nidia’s Motion Design Reel 0:30 - What are Style Frames? 0:40 - Microsoft Office 365, created at Tendril 3:39 - Early design explorations for MS Office 365 4:55 - How they coordinated the live-action shoot with Microsoft 5:35 - Exhausting design explorations 11:35 - Why being a jack of all trades makes you a better art director 13:00 - Why you should have a general understanding of production and photography 14:40 - How to make 3d look real 15:09 - HP The Power to Reinvent Beauty project 17:00 - The thought process behind Craftmanship 18:15 - Utilizing real-world elements 18:35 - What is “Photo-Bashing?” 19:00 - Sculpting in Cinema 4D 20:30 - Why it’s good to have multiple skills 21:00 - Title design for Semi-Permanent Festival in 2019 22:20 - How to communicate the idea of “collaboration” 23:00 - Reference imagery 23:30 - Starting the process with animation tests in C4D 26:40 - Creating animated loops for a project for Reserva 27:20 - Using mood boards to communicate ideas 28:20 - Early cloth simulations in Maya 30:00 - changing directions with clients 33:18 - Recap & tips for young motion designers 34:00 - Emulate who you admire 34:50 - An artist is never finished Find Nidia Online @iamnidiadias Find more or Matthew @matthewencina #Mograph #MotionDesign #StylerFrames #Cinema4D #Redshift #OctaneRenderer === 👉Subscribe: 👉See our main channel: #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: — Love the content? Become a sustaining member for $5/mo today. Our recommended products and Booklist: Kits & Proposals: Visit our website: FREE resources: Mandarin (Chinese) Subtitles on UiiUii futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: Webflow: Retro Supply Co.: Creative Market: Design Cuts: ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: School of Motion: Bring Your Own Laptop Tutorials: 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: Musicbed: Artlist: *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 Spotify: 🎙 — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne