IdentifEYE: robot labelling for logistics automation in the e-commerce retail sector.

The need to respond to demand and changing market trends is imperative in the logistics sector, especially in e-commerce retail. Fast and error-free parcel processing, regardless of orientation, size or shape was becoming a challenge for Asendia - Heathrow-based cross-border delivery service for international e-commerce and mail - as volumes of items through their processing facility steadily increased. To ensure that they could continue to provide customers with their usual high level of service, Asendia turned to KUKA UK platinum system partner Loop Technology, to deliver an automated labelling and scanning solution, that would reduce parcel handling by two-thirds. IdentifEYE, Loop’s dynamic labelling system with 3D vision, has since been integrated into Asendia’s operations. Three KUKA KR AGILUS robots label more than 7,000 packages per hour.