Business of HYPE: MSCHF

What is MSCHF? Who are MSCHF? Performance Artists? Streetwear Mavens? A bunch of pranksters? The only way to truly find out is to go straight to the source. And even then it’s a little confusing. But like everything else the collective puts out - that seems to be done exactly by design. On this episode, host Angelo Baque (Founder, Awake NY) sits down with Lukas Bentel and Kevin Wiesner - two members of the enigmatic group behind the Big Red Boot, Satan Shoes, and 88 Holes - to try and piece it all together. PLUS Angelo speaks with Sira, a multi-disciplinary artist out of NYC and her mentor, Ebonie Ward - CEO of the management firm 11th and Co - about the importance of mentorship and how you can use the relationship to navigate to success. This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey. BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly. MSCHF TIME CODE 00:00 Intro 00:44 What is MSCHF? 6:34 Breaking away from the art school to gallery pipeline 10:03 The origins of MSCHF 19:00 MSCHF’s collective artistic process 24:20 An affinity towards absurdism 27:55 Advice for the come up 36:33 The Mentor’s Mentor - Sira and Ebonie Ward - Sponsored by Bulleit 38:29 Navigating the challenges of being a young musician with a mentor at your side 44:09 Advice for young musicians 45:51 Paying mentorship forward 48:08 Final words of wisdom Executive Producer - Kyle Reyes Director - Jon Fusco Producer - Alejandra Zelaya, Jenny Fu Director of Photography - Julius Ignacio Gaffer - John Izarpate Grip - Rick Lim 1st AC - Brian Nguyen Set Design - Lucy Hislop Production Assistant - Tealoni Butler Editor - Jon Fusco Special Thanks Sarah Schecker Sophie Schieli #business #hypebeast #fashion