Maverick Brand - Wahoo’s Creative & Marketing Director interview part 1 of 5

Brand Personality and Lifestyle Marketing: “It’s Not the ’What,’ But the ’Who’ of Your Brand.“ Part 1 of 5: Maverick Brand This exclusive content was presented live by Ed Santos, Wahoo’s director of creative & marketing, in Orange County CA on April 17, 2013. This video is part of the Orange County AMA’s Signature Speaker Series (). Brought to you compliments of Wahoo’s, JSP Creative and the OC AMA. Series abstract: Ed Santos, Wahoo’s Fish Taco’s director of everything good dissects, discuss