inDrive Lighting Up The Street of Cairo

Imagine walking alone on a dimly lit street in the dead of night, your heart pounding with fear, and a deep sense of vulnerability washing over you. It’s a scenario that plagues the minds of countless individuals, as revealed by a staggering 63% of people who admit they don’t feel safe in such situations, according to a UN study. We at inDrive turned several billboards across Cairo into bright light boxes, illuminating popular but poorly lit locations – including Maadi, Giza, New Cairo, and Mokattam. A small contribution to making streets safer. The billboards also served as handy pick-up/drop-off points for passengers and drivers. The future of advertising is not just in trying to sell but in trying to serve and activate purpose. That’s the real power for brands.