HOMELESS BED COLLECTION / TRAILER

HMoyai Support Centre for Independent Living: Homeless bed collection The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan Chief Creative Officer: Ajab Samrai Executive Creative Officer: Ajab Samrai Creative Directors: Ajab Samrai, Ricardo Adolfo, Federico Garcia Copywriter: Federico Garcia Junior Copywriter: Naoya Kataoka Art Director: Junkichi Tatsuki Account Director: Akihiko Kubo Senior Account Manager: Yohei Kawakami Agency Producer: Shinobu Nakamura Director / Editor: Dixon Wong Digital Producer: Takahiro Muraoka Web Designer: Keikei Go Web Developer: Nana Matsubayashi Media planner: Tatsuo Emori Production Designer: Shu Nakama / SUI inc Assistant Designer: Shinpei Ab