The Evolution of Takara’s Licca-chan Dolls

Have you heard about Licca-chan? Licca-chan is a Japanese fashion doll that is often considered the Japanese equivalent of the Barbie doll. For more than 50 years, Licca has been a companion for children and collectors alike and has been celebrated for her “kawaii“ style. In this video, we will be looking at the history of the Licca-chan doll and its evolution over the past five decades. Timestamps: 00:00 - Introduction 01:23 - Background & First Generation (1967 - 1972) 07:25 - Second Generation (1972 - 1981) 10:32 - Third Generation (1982 - 1986) 14:37 - Fourth Generation (1987 - present) 17:12 - Fifth Generation (1992) 17:50 - Early 90s Struggles 18:29 - Back on Top 20:12 - Post Merger 20:59 - 50th Anniversary and Modern Day 22:09 - Conclusion 22:54 - Ending Screen Media Credits: Music Credits: Limo Ride - TrackTribe Float