Sony - New BRAVIA XR TV Announcement

The world’s first cognitive intelligence TV*, BRAVIA XR enables you to completely immerse in an ultra-realistic visual and sound experience at home. Introducing BRAVIA XR Features: Learn more: 0:00 Opening 0:40 Introduction 1:10 BRAVIA XR Announcement 5:41 Product Reveal 7:49 Cognitive Processor XR Engineer’s Interview 11:56 Product Designer’s Interview 15:28 Brief Product Introduction 17:04 BRAVIA CORE 21:47 Google TV ------------------ “Sony“ and “BRAVIA“ are trademarks of Sony Corporation. Visual effects and UI are simulated. Model availability and design vary by region. *including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of December 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics.