Alison Goldfrapp - So Hard So Hot (Video Vignette)

So Hard So Hot by Alison Goldfrapp. Video vignette by Alison & Mat Maitland at Big Active. The first in a series of visual accompaniments to tracks from the upcoming album ‘The Love Invention’ (out 12 May). These video vignettes (looped into the full length visualizer you see here) have been treated with a range of AI techniques to create extreme fluctuations on a spectrum that glides towards radical fantasy. Stream ‘So Hard So Hot’ single here: Pre-order ‘The Love Invention’ album here: Creative Direction: Mat Maitland & Alison Goldfrapp Direction: Mat Maitland at Big Active AI artists: Claudia Rafael & Ümüt Yildiz On-set imagery: Mat Maitland Styling: Beth Fenton Make-up: Lucy Burt Hair: Adam Garland Movement: Harry Price DOP: Jake Schühle Lewis Edit: Marta Strauss at Edit Egg Grade: John Holloway at Edit Egg AI edit: Peter Culley & Alison Goldfrapp Production: Partner Films Follow Alison Goldfrapp: Instagram: Facebook: Tik Tok: @alisongoldfrapp Twitter: #AlisonGoldfrapp #SoHardSoHot #TheLoveInvention Lyrics It’s so hard It’s so hot We should be here in now And love what we got It’s so hard It’s so hot It’s the nature of now So love what you got Don’t know why Don’t know why Don’t know why We love this way Don’t know how Don’t know how Don’t know how We got this way Now I live my life in the sun Now I live my life in the sun Live my life, live my life Live my life in the subterranean We’re the souls we invite We’re the sparks in the blue The curve of light Don’t know why Don’t know why Don’t know why We love this way Don’t know how Don’t know how Don’t know how We got this way Now I live my life in the sun x4 Live my life x 4 We’re the souls we invite We’re the sparks in the blue We’re the curve Curve of light We’re the souls we invite We’re the sparks in the blue We’re the curve Curve of light Do you know Do you know Do you know How the stars were made? Yeh you know Yeh you know Yeh you know How to radiate? Now I live my life in the sun x4