How Did Karl Lagerfeld Impact The Fashion Industry?

“In the world of fashion, few designers have left as indelible a mark on a brand as Karl Lagerfeld did on Chanel. When he took over as creative director in the 1980s, the brand was struggling to stay relevant, having lost its way since the passing of its founder, Coco Chanel. Lagerfeld’s reinvention of the brand was both revolutionary and polarizing, as he combined classic Chanel elements with contemporary twists to create a look that was both timeless and modern. One of Lagerfeld’s most significant contributions was the introduction of the interlocking Cs logo, which became a symbol of the brand’s new, revitalized aesthetic. He also reimagined the Chanel silhouette, adding padding to the shoulder, shortening the skirt, and raising the heel, all of which were controversial moves at the time. However, his ability to tap into the historical revivals of the 1980s, combined with his keen artistic vision, quickly won over fashion insiders and consumers alike….” Mackenzie Richard #karllagerfeld #90sfas