LEGO Opens First Flagship Store in Beijing, China

See inside the LEGO China office! 🔔Subscribe for awesome new LEGO videos every day! 👕Our new merch store with exclusive LEGO shirt designs: Video provided by The LEGO Group. ––––––– [Press Release] The Billund, Denmark-headquartered family business opened its first flagship store in the Chinese capital today - the company’s third flagship store to open in China since 2016. Located at Wangfujing Street, one of the most popular shopping and entertainment areas in Beijing, the 626-square-meter store will become a center for the local LEGO® community by providing creative and fun LEGO experiences through groundbreaking store design and immersive play experiences. The LEGO® Store Beijing Wangfujing creates a strong bond with local culture and tradition via large scale 3D models including giant eaves inspired by the Forbidden City (made out of 2.2 million LEGO bricks), scenes showing the Great Wall and traditional Chinese-style sedan chairs