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📃 Оригинальное описание:
Broadcast design :33
Director: SUPERESTUDIO
Production: SUPERESTUDIO
Animation: BLEED VFX HTTP://
Lisa Maffi, EP at Bleed in Buenos Aries: “The client wanted to communicate the spirit of the Eighties using a Nat Geo style. Different elements from that decade would be seen stripping from their original look. We were asked to create a simulation for this ’peel off’ effect.
“Finding the right effect for the peeling of the elements took quite some time, as there were many possibilities. The aim was to create a realistic and organic effect. We tested how it would look, if the fracture was created by a hypothetical heating of the props and different materials, but the final IDs feature a fracture of the surface plus a simulation that resembles cloth tearing.
“Designing a peel-off system that would be easy to replicate in the different elements and shots was the major technical challenge. However once the aesthetic direction was defined and the production was planned accordingly, the project flowed smoothly.“
For Nat Geo
VP Creative & Marketing NGCI: Emanuele Madeddu
VP Branding & Creative Fox International Channels: Florencia Picco
Branding Director Fox International Channels: Mariano Barreir
For Superestudio
CD: Ezequiel Rormoser
EP: Marcos Torres
For Bleed VFX
VFX supervisor: Paolo Cavalieri
EP: Cesar Morán Mazo
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