Celebrity CEOs are amazing. Until they backfire. | Anna Butrico

Elon Musk, Jack Dorsey, Steve Jobs, Elizabeth Holmes – are these celebrity CEOs good for their business? Subscribe to Big Think on YouTube ► Up Next ► The equation that can stop the next global crisis Some “larger-than-life” CEOs have names and personal brands that transcend those of the company that they run. Steve Jobs and Elon Musk are good examples. Anna Butrico argues that they have a powerful platform and, therefore, a responsibility to use it to analyze how their products and personalities are affecting our world. The risk of having such high-profile CEOs is that they can overshadow or even undermine the mission of their company. Read the video transcript ► ---------------------------------------------------------------------------------- About Anna Butrico: Anna Butrico is Chief of Staff of Odgers Berndtson U.S. Anna supports the OBUS leadership team in driving the firm’s growth strategy. Prior to joining Odgers, Anna was a senior communications associate at the McChrystal Group, where she advised Fortune 100 leaders on how to tap into human potential to achieve stronger business outcomes. A communications expert and former speechwriter, she is the co-author, with GEN (Ret.) Stanley McChrystal, of Risk: A User’s Guide. Anna earned her undergraduate degree in English from Vanderbilt University, where she graduated magna cum laude. She also studied literature at St. Anne’s College at the University of Oxford. ---------------------------------------------------------------------------------- Read more of our stories on leadership: Four key rules for successful leadership ► 4 laws for creating magic inside your organization ► How Stoicism can inspire fearless leadership ► ---------------------------------------------------------------------------------- About Big Think | Smarter Faster™ ► Big Think The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century. ► Big Think Make your business smarter, faster: ---------------------------------------------------------------------------------- Want more Big Think? ► Daily editorial features: ► Get the best of Big Think right to your inbox: ► Facebook: ► Instagram: ► Twitter: