The ONLY Japanese Americana Brand You’ll Ever Need | Brand Review: BEAMS

Save 10% on your next website! Go to - • Support The Casual on Patreon: OR Support THECASUAL on Youtube by becoming a member! • Welcome to the brand review of BEAMS, a cornerstone of Japanese fashion history. Join Reggie Casual as we delve into the evolution, design philosophy, and diverse offerings of this iconic brand. From its roots in Harajuku to global collaborations, discover why BEAMS continues to shape the landscape of fashion. Whether you’re a fan of classic Americana or seeking something refreshingly unique, BEAMS offers a fusion of East and West that appeals to fashion enthusiasts worldwide. Subscribe now for insightful fashion content! • The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan. Keep it Casual. • Chapters 00:00 Intro 00:25 Short History 01:35 Design Philosophy 03:50 Ad Read 04:35 Lifestyle & Styling 06:14 Outro ••••• Follow us THECASUAL on INSTAGRAM: REGGIE on INSTAGRAM: ••••• MUST READS!!! Purple Cow - Seth Godin: Ametora - W. David Marx: Thread’s Not Dead - Jeff Finley: