The Debora Effect | SHIMANO

“After suffering a life-altering brain injury 7 years ago, mountain bike enthusiast Debora DeNapoli’s life would never be the same again. Finding profound healing in the one place she was warned never to return to—the trails—The Debora Effect demonstrates the true essence of mountain biking: pure, unadulterated joy. Debora didn’t see a ceiling for what she could experience in life. Always pushing to be faster, harder and stronger, before her injury she completed long endurance efforts to raise money for causes close to her heart. When a motor-vehicle accident in 2014 significantly impaired her riding ability, she started seeking a different level of fulfillment. Riding for the fun of it. Recovering from a TBI one outing at a time, Debora found getting on her bike and back into nature was key to processing her most debilitating symptoms and tackling her mental health. Altering her course in mountain biking, Debora now brings her contagious energy and love of community to every single ride and person she interacts with—accompanied by a whole lot of singing. With boundless happiness, joy and laughter, people just gravitate towards Debora, and it’s easy to see why.“ Subtitles available! Click on the CC (closed captions) button below the video. Thank you for checking out the official #RideShimano YouTube channel! You can subscribe to all our videos here via the red ’Subscribe’ icon in the top right-hand corner. Keep in touch with everything we do at: Websites: - Instagram: Facebook: Twitter: