Building Hawke Media: The Erik Huberman Story | Ep. 43

In this week’s WHAT THE TECH podcast episode, we were honored to interview the incredibly talented entrepreneur and digital marketing expert Erik Huberman. From sharing hilarious stories to profound business insights, Erik opened up about building successful companies from scratch, the future of digital marketing, and the crucial importance of hard work over natural talent. Tune in to gain valuable entrepreneurial wisdom and learn about the intersection of technology, entrepreneurship, sales, and marketing. Subscribe now and stay inspired with our incredible lineup of guests. This is What the Tech Podcast, empowering entrepreneurs to succeed in the digital age. Thanks for joining us today! Host: Troy Vermillion - Host @troy-vermillion Guest: Erik Huberman - CEO & Founder @HawkeMedia ⏱️⏱️VIDEO CHAPTERS⏱️⏱️ 0:00 Intro 5:53 Identifying aspirations, differentiators, and reaching audience 9:38 Brands are adapting to changing trends 11:48 Launched Hawk AI 15:27 TikTok ad platform potential 20:01 People avoid ownership due to fear of failure 22:40 Inexperienced agencies should learn before starting 26:49 Avoid binary outcomes 30:17 Be careful with equity 32:11 High business failure rate 36:01 Seized my opportunity... 38:33 Building a powerful brand 42:27 Victim mentality holds you back in life 45:30 Bezos, Musk, Zuckerberg. Built different? 47:30 Constant challenges 50:17 Marketing tools have leveled the competitive landscape My Equipment: 🎙️𝗦𝗵𝘂𝗿𝗲 𝗠𝗩𝟳 𝗨𝗦𝗕 𝗠𝗶𝗰𝗿𝗼𝗽𝗵𝗼𝗻𝗲: 💡𝗡𝗘𝗘𝗪𝗘𝗥 𝟳𝟬𝟬𝗪 𝗘𝗾𝘂𝗶𝘃𝗮𝗹𝗲𝗻𝘁 𝗦𝗼𝗳𝘁𝗯𝗼𝘅 𝗟𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗞𝗶𝘁: 🦾 𝙄𝙓𝙏𝙀𝘾𝙃 𝘽𝙤𝙤𝙢 𝘼𝙧𝙢: 🎥 𝗟𝗼𝗴𝗶𝘁𝗲𝗰𝗵 𝗕𝗥𝗜𝗢 𝗨𝗛𝗗 𝟰𝗞 𝗪𝗲𝗯𝗰𝗮𝗺: 🔌𝗷𝟱𝗰𝗿𝗲𝗮𝘁𝗲 𝟳-𝗣𝗼𝗿𝘁 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗨𝗦𝗕 𝟯.𝟬 𝗗𝗮𝘁𝗮 𝗛𝘂𝗯: My Platforms: 🎥 Recording: 𝗥𝗶𝘃𝗲𝗿𝘀𝗶𝗱𝗲.𝗳𝗺 - 🌐 Video Creation and SEO: 𝗩𝗶𝗱𝗜𝗤 - 🎙️ Podcast Platform: 𝗕𝘂𝘇𝘇𝘀𝗽𝗿𝗼𝘂𝘁 - ---------------------------- And if you’re a business leader in technology and are interested in being on the show, please meander below and email me. 𝗔𝗯𝗼𝘂𝘁 𝗧𝗿𝗼𝘆 -- Hi, I explore how digital transformation is changing the business landscape; discussing the many strategies organizations are using to proactively improve their organizations and people operations. 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻, 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗲𝘅𝗽𝗼𝘀𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗮𝗿𝗲𝗮𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗶𝘁? I can help! Ask me about your complimentary business review, and contact me below. ↓ Email: troy@ Newsletter: #business #software #founder #story #investing #success #startup #startupbusiness #techcompany #grit #entrepreneur #lifechanging #hawkemedia #digitalmarketing #erikhuberman #building