PRADA SPRING/SUMMER 2012 MEN’S ADVERTISING CAMPAIGN: BEHIND THE SCENES

Prada Menswear Spring/Summer 2012 Campaign Actor Michael Pitt is re-modelled as a Golden Age of Hollywood studio icon in this striking series of performative portraits for Prada’s Spring/Summer menswear campaign. The brooding star of Martin Scorsese’s prohibition-era television epic Boardwalk Empire and Bernardo Bertolucci’s The Dreamers explores the language of male role models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur. These cinematic codes are revealed as the many sides and moods of Michael Pitt as well as the many aspects of men living in a post-modern period of extended leisure and work culture. Contemporary men work when they play and play when they work -- the boundaries are no longer clear -- as the campaign’s simple props and gestures emphasise. Shot by world-renowned fashion and portrait photographer David Sims, the images are presented in rich tones and deeply sat