Desi Melodies is kicking off the year with Sanam Puri’s golden voice combined with Jaani’s lily-white lyrics and composition in the form of ‘Kya Karoon’ - guaranteed to give you sonic goosebumps.
‘Kya Karoon’ is a heart-wrenching ballad that tells the story of two lovers held together by emotive lyrics and soulful melodies, combined with Puri’s smooth that transport the listener to a world of love, longing, and heartache. The music video directed by Arvindr Khaira, is a visual feast, featuring Sanam and Jasmin Bhasin in a raw yet dreamy atmosphere. As the song builds to its emotional climax, it’s clear that this is a love that will stand the test of time, unwavering and true.
Listen to ’Kya Karoon’ on your favourite streaming platform -
Singer - Sanam Puri
Featuring - Jasmin Bhasin
Lyricist and Composer - Jaani
Director - Arvindr Khaira
Music Producer - Vaibhav Pani
Mix and Master - Abhishek Gautam
Special Thanks - Pawan Chawla PS Events
Video Supervisor - Amanninder Singh
DOP - Vikcee
DOP Assistant - Rahul Sabharwal
Assistant Director - Satnam Singh, Sukhman Sukhu
AD Team - Ashi , Jass Sivia
Production Design - Mr Black
Editing - Zipsi (Zipsi Studio)
Colorist - Onkar Singh
Costumes - Outdo
Poster Design - Aman Kalsi
Line Producer Kasauli - Sai film productions
Production - Fateh Film Production
Digital Distribution - Universal Music
Producer - Arvindr Khaira and Jaani
Creative Design and Artwork - Aman Kalsi and Viggfx
Finance Team - Raghav Chugh
Project by - Dilraj Nandha and Avadh Nagpal
Marketing Manager - Sidhantha Jain
YouTube Promotions - Net Media
Brand Integration - Net Media
Instagram Reels Promotion - Boss Music Productions
Label - Desi Melodies
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