Mă Way is yet another twist in our recurring series of projects revolving around the concept of the Horse for our regular client, Dong Yuan. First came the popular HorseBox in Chengdu; soon after, the least abstract ones, HorseLand & SeaHorse, both in Chongqing; and finally, the latest, largest, and most famous one, Pegasus Trail also in Chongqing.
After 4 different successful projects exploring alternative ways of playing around the same Dong Yuan’s IP image of the Horse, they reached out to us a 5th time for yet another fun twist. This time, for the public realm of a newly built residential development in the city of Hangzhou, our response was a bit more calligraphic: A playscape driven by the actual shape of the Chinese character Mă (马) which guess what? Yeah, it means Horse.
In order to be visible, recognizable, and even readable from all the surrounding residential towers, we created a huge Chinese character in eye-catching monochromatic aquamarine green color and then turned it into a playscape. We realized that the character’s calligraphic stroke, when geometricized, was ideal for becoming a playful path or Way of entertaining activities filled with challenging obstacles & fun features for encouraging social interactions. Thus, its name, Mă Way. You do it your way.
Furthermore, the canvas onto which the character is calligraphed, the negative surrounding space, complement the path of playful activities with different pocket plazas for leisure, offering seating opportunities in the form of sunken plazas, and shaded areas for kids and adults alike, as well as sports areas for youngsters and teenagers or floor games for kids, converting the space in a multi-functional and multi-generational square.
Taking advantage of the independence of one of the strokes, separated from the main calligraphic body, we proposed a vertical play-wall, which when seen from above looks like a straight stroke line, and when seen from a pedestrian point of view, it becomes a challenging wall full of perforations & vertical games besides climbing and sliding opportunities.
Mă Way has been thoughtfully developed as a “Play Route” from end to end of the different character strokes, having into consideration different challenges and levels of difficulty for different age groups along the path. Calligraphy strokes on the floor set the path along which kids have fun and adults gather or have a rest, unifying them in a colorful path that gives shape and order to the Play Route.
19 views
1809
506
2 months ago 00:03:51 1
Donna Lewis - I Love You Always Forever (Official Music Video)
2 months ago 00:03:53 1
Helloween - Forever and One (HD Music Video) [4K AI Upscale]
2 months ago 00:04:47 1
PARANOiD DJ & Cycoriot - ’Signals’ feat. Archnephilia (Helluva Boss)
2 months ago 00:03:19 1
Allt - Echoes (Official Music Video)
2 months ago 00:03:30 1
CG5 - Out of My Mind (Official Music Video)
2 months ago 00:04:46 1
Madonna - Material Girl (Official Video) [HD]
2 months ago 00:03:18 1
Rag’n’Bone Man - Human (Official Video)
2 months ago 00:12:29 1
ОПЫТНЫЕ ЛЮДИ ТУТ ЖЕ ЗАСЕКЛИ
2 months ago 00:01:01 1
MSV THE GOD OF TAMIL MUSIC | #TamilMusicLegend, #MSVMastero, #MSVMemories, #MSVMusical, #MSVTunes
2 months ago 00:03:12 1
Lian Ross - SHOW ME YOUR LOVE ❤️
2 months ago 00:16:00 1
Зачем Эстония и Финляндия готовятся к блокаде флота РФ в Балтийском море
2 months ago 00:00:30 1
Юра я такая дура VHS / Yura I’m such a fool
2 months ago 00:02:48 1
Игорь Растеряев. Русская дорога - Russian road. Russian. Harmonica.
2 months ago 00:03:05 1
Void Of Vision - Decades
2 months ago 00:03:23 1
The Green Manalishi ( Judas Priest ) Marcus Nimbler
2 months ago 00:03:48 1
BLACK VEIL BRIDES - Scarlet Cross
2 months ago 00:03:05 1
Attack Attack! - Spitfire (Official Video)
2 months ago 00:03:41 1
Max Oazo & Ojax - It’s My Life Remix | Best Deep House Remix 2024
2 months ago 00:02:23 1
JVKE - her (Lyrics) | 8D Audio 🎧
2 months ago 00:04:17 1
DEMO - ДЕМО – Солнышко 🔅
2 months ago 00:03:24 4
Asking Alexandria - Let Go kodeblooded Remix (Official Video)
2 months ago 00:03:42 1
All Star cover in Classical Latin (BARDCORE\Medieval Style) Original by Smash Mouth
2 months ago 00:04:12 1
Marilyn Manson - WE ARE CHAOS (Official Music Video)