Metallica Pop Up Store at Cremerie de Paris - M72 World Tour
Metallica Pop Up Store @ Cremerie de Paris
#metallica #metallicaparis #cremeriedeparis #m72
At the occasion of the
Metallica M72 World Tour Concerts
given in Paris at the Stade de France,
Cremerie de Paris had the honor
to host a really cool Pop Up Store for Music Lovers.
The video shows Metallica fans
walking from the Stade de France
to Cremerie de Paris,
taking the RER B direct 12min train connection.
Every day there was a major waiting line all along
the main exit of Chatelet les Halles,
Sortie 1 is called Marguerite de Navarre,
or “Porte d’entrée du Coeur de Paris“,
“Entrance gate to the heart of Paris“
Do you know who was
Marguerite de Navarre (1492 - 1549)
the godmother of this major subway exit ?
Marguerite was a French Princess
and a Renaissance writer.
The grandmother of King Henri V (1594 - 1610),
and the great-great grandmother of
King Louis XIV (1638 - 1715)
loved and protected the arts.
Marguerite is also part of the long history of Cremerie de Paris
as she already came by to our house
in the 1540s
to attend litterary meeting
organized by the Villeroy family,
first owners of VB.
What do you think,
would Margerite have liked Metallica Music ?
It’s quite different from music
played 500 years ago ...
Well at least Marguerite would have been able to find
many magical presents at the Metallica Pop Up Store
and she would have been amused to meet all the
wonderful people that came by.
And Marguerite might say,
that’s cool 500 years after my time
magical things continue to happen at Cremerie de Paris
and the Hotel de Villeroy Bourbon /
Cremerie de Paris is connected to many legends and fairytales.
It was the school of Marguerite’s
great-great grandson King Louis XIV ?
He was very artistic as well.
Many times he walked through the door
on the right side of the Metallica Pop Up
you can see in the video.
Our courtyard sometimes visible
through the windows of Cremerie de Paris
is still the same.
If you would have come by “a little earlier“
you would have been able to meet him.
Many other things happened
at Cremerie de Paris.
1920 Coco Chanel fell in love with our Cremerie
connected to the invention of N°5.
1938 - 1970 When Chanel could not sleep at night
she walked around Cremerie de Paris,
sometime accompagnied by her friend Aimée de Heeren.
A N°5 sign forged into the railing
of the staircase in our courtyard fascinated Chanel.
The area, heart of the former Paris Les Halles foodmarket
was in activity all night.
We are to young to have met Chanel in person,
but we had the chance to become Aimées
new company for “nightwalks through Paris“
not realizing that our friend was much older we believed
and that she was once the girlfriend of Joe Kennedy Jr.
As a WW2 secret service she needed the
help of future JFK’s older brother.
Before leaving this world Chanel left a little jewel
to her magical friend.
1993 Chanel’s little jewel made it possible
to reopen Cremerie de Paris.
It started as a Sony hotspot,
soon turning into the very first Internet cafe
that existed in France.
This is explains how we were able to get ,
a two letter domain matching the history of the house.
The assistent of Dr John Postel,
inventor of internet domains was a client of
our Internet Cafe.
Postel loved Metallica Music
and he would be enchanted
that this fascinating brand
is now entering the history
of our old VB mansion in
the center of Paris
and in the history of France.
more about Marguerite de Navarre ...
more about the Metallica Pop Up Store
more about the Pop Ups at Cremerie de Paris
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