The REAL Price of Meat | One Cow’s Heartbreaking Trip to Slaughter

Electro-shocked, beaten, injured, and left to die—one cow’s hellish journey to slaughter highlights the true cost of meat. Each month, PETA sends out thousands of free vegan starter kits to people who have made the compassionate decision to explore plant-based living. Each of these kits contains the powerful story shown here which, alone, has inspired an untold number of people to go vegan. It details one cow’s harrowing, heartbreaking trip to slaughter. Always remember: The true price of every hamburger,