Levi’s® 501® Originals Campaign

Levi’s® 501® Originals Campaign brought together seven originals who embody the 501® spirit of creativity, authenticity, self-expression and originality. They’re wearing and doing things their own way, while shaping the current moment. Meet the Originals Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford, and Shai Gilgeous-Alexander. The icons defining this era, in the jean that has remained true for 148 years. #501Originals For more information: [Video: The video opens on Hailey Bieber in black and white. The video transitions to a white background with a red circle in the center that reads “501® Originals.” “Jeans On” by David Dundas starts playing in the background. The video cuts quickly in between clips of Barbie Ferrara, Hailey Bieber, Jaden Smith, Marcus Rashford, Naomi Osaka, Shai Gilgeous-Alexander and Emma Chamberlain. This group is seen dancing, playing with a basketball, laughing, skatebo