Balancing free and paid experiences for subscription apps (Playtime 2019 - Apps)

How do freemium apps find the right balance between offering a compelling free experience alongside a subscription paying users love? In this panel, top global subscription apps will lift their lid on how they balance these two sometimes competing strategies. Moderator & panelists: Jeni Miles - Partner Development Manager, Google Play Hannah Zambrano - Product Manager, Blinkist Joey Loi - Product Manager, Dropbox Patricia Martorana - Product Manager, Mobile Growth, New York Times Alexis Benslimane - Head