First Drive: Chrysler Imperial

Go to for more car videos. With the 300, Chrysler created a smash hit. When it was introduced, the upscale style of this sedan captured the admiration of people from all walks of life, and the best part, you didn’t have to be a millionaire to afford one. Learning from its success, it appears Chrysler may be looking to use the same formula with its new Imperial Concept. Introduced at this year’s North American International Auto Show, the Imperial is positioned to be Chrysler’s flagship luxury sedan, that is, if they decide to build it.