50 years of DURA-ACE | SHIMANO

In 1973, we introduced a groupset that would change the world of road racing. Little did we know that 50 years on, DURA-ACE would still be bringing revolutionary technology to the mountain massifs of the Tour de France, Giro d’Italia and Vuelta a España. And bringing home yellow, pink and red jerseys – and Olympic gold. Arigato. Thank you all for an amazing journey. Subtitles available! Click on the CC (closed captions) button below the video. Keep in touch with everything we do at: Websites: - Instagram: Facebook: Twitter: