How New Balance Sneakers Are Made | The Making Of

New Balance wasn’t always considered the “cool shoe,” as most sneakerheads turned towards Nike or Adidas. However, as of late, more and more people are choosing New Balance sneakers for its comfort and support. Star athletes like Coco Gauff, Kawhi Leonard, and Sadio Mané are turning towards the brand as their go-to sneaker on the court and on the field. Insider’s Fabiana Buontempo visited New Balance’s factory in Lawrence, Massachusetts to learn what goes into making these sneakers. MORE MAKING OF CONTENT: How Zippo Lighters Are Made | The Making Of How The New York Times Is Made | The Making Of How Timex Watches Are Made | The Making Of ------------------------------------------------------ #NewBalance #Sneakers #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more.