THE ACTIVATE TIRE // WETHEPEOPLE BMX

BUY NOW - Designed with Jordan Godwin and Dan Kruk, the Activate tire is designed to meet the needs of the modern-day rider. With a fast-rolling but super grippy tread, the Activate has a specially designed sidewall that prevents it from catching or snagging on grinds. Paired up with a high-spec rubber compound for superior grip and increased tire life, the Activate tire is one of the most tech tires we’ve ever created. The 60psi version offers a tire designed for riders who don’t need a more expensive, high-pressure casing. The thicker rubber sidewall helps resist grind damage and the wild colour options help give your bike a wild and unique look. The 100psi version offers a higher-pressure casing which allows us to reduce the weight of the tire whilst also increasing the core strength. The cobweb technology creates a puncture-proof layer which helps greatly with the overall toughness and durability of the tire. Featuring Jordan