Negotiation expert: Lessons from my horse | Margaret Neale | TEDxStanford

Co-author of Getting (More of) What You Want, award winning researcher and management professor Margaret Neale admits she doesn’t always take her own advice. In an honest talk about her personal experience, and based on her philosophy that “you can’t force someone to say yes,” Neale explains why her horse, Sal, may be the best reminder that successful negotiation is not a battle. Margaret Neale is the Adams Distinguished Professor of Management at the Graduate School of Business at Stanford. She was honore
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