1969 год. Дизайнер Сол Басс. Презентация нового логотипа “Белл Системс“.

For more from the ATT Archives, visit Bass’ work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with ATT, designing not only the 1970 “bell“ logo that was ubiquitous for a decade, but also, upon the divestiture of ATT, he designed the original “death star“ logo, unveiled in 1984. One reason for this bell logo’s ubiquity? That redesign was the largest corporate re-identity program in the U.S., ever. The redesign covered: * 135,000 Bell system vehicles * 22,000 buildings * 1,250,000 phone booths * 170,000,000 telephone directories This film was made by his company as a presentation to ATT executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men’s and women’s uniforms. But a great many wer