Why Stories Captivate | Tomas Pueyo | TEDxHumboldtBay

Stories hack into our brain to hypnotize and influence us. Have you ever wondered how they do it? Or how to harness their power? In this entertaining and eye-opening talk, storytelling author Tomas Pueyo will change how you see stories forever. He takes us on a journey through the neuroscience of stories, why all the good ones follow the same hidden blueprint, and how we can use them as our secret weapon. Tomas Pueyo Brochard is the author of “The Star Wars Rings”, an Amazon Best Seller that analyzes the storytelling patterns that underpin great stories such as Star Wars, Beowulf, and Harry Potter. He grew up in Europe, throughout France, Spain, and Italy, as part of a family of filmmakers. Tomas was fascinated with the Why behind everything, he studied two MSc in Engineering from ICAI Madrid and Ecole Centrale Paris. After a few years of management consulting, he moved to America in 2008 to pursue his MBA at Stanford University. He specialized in Behavioral Psychology, Design, Storytelling, and Scriptwriting in an effort to uncover how people think and why they think the way they do. Since Stanford, he has applied his knowledge to design, fabricate, and market products for companies throughout Silicon Valley. He has created video games enjoyed by millions and viral applications used by tens of millions. He is now in charge of Growth at SigFig, where he strives to make investments acc This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at