Ad Feature: What Audi Learned At Last Year’s Dakar Rally (2022)

In January 2022 Audi broke new ground. Literally. Not only did the German manufacturer enter the iconic Dakar Rally for the first time, it did it in a pioneering way using a unique and unproven concept. All cars finished. But it didn’t go perfectly – a Dakar hardly ever does. There were navigation issues to contend with, plus problems with the dampers. But the team came together to overcome struggles. Audi Sport, the drivers and a crew of brainy people are currently preparing for the next edition of the famous desert rally in early 2023. Having pushed boundaries and mastered multiple motorsport disciplines, including endurance racing, rallying, DTM, IMSA and Formula E, Audi is thirsty for Dakar success. With the world’s toughest rally kicking off once again in January 2023, you can see in the video above how the team and drivers are preparing and what they learned last year. This is an advertisement feature by Audi Want to share your views with the team? Join our BBC Studios Voice: This is a commercial channel from BBC Studios. Service & Feedback