Play In Color: Dark & Lovely x The Sims x Ebonix

New Social Campaign and Documentary “Play in Color” Aims to Uplift Black Women Gamers and Drive Change in the Gaming Industry Dark & Lovely, the #1 hair color brand for Black women, is joining forces with The Sims franchise and its leading life simulation video game, The Sims 4 and multi-award-winning gaming content creator and DE&I advocate Danielle “Ebonix” Udogaranya to raise awareness on the lack of diversity in the gaming industry and also create new tools for Black gamers to express themselves in virtual worlds. This collaboration marks an effort to increase representation and better reflect the 73% of Black people who enjoy video games. Dark & Lovely is releasing the “Play in Color” social documentary spotlighting the changemakers who are redefining the rules in the gaming industry. Learn more about the partnership at