PHILIP MORRIS CIGARETTES THEATER AD “ CALL FOR PHILIP MORRIS “ JOHNNY ROVENTINI XD45064c

Want to support this channel and help us preserve old films? Visit Visit our website This theater ad or snipe advertises Philip Morris Cigarettes with the famous tag line “Call for Philip Morris“. The commercial campaign featured Johnny Roventini, an actor who stood less than four feet tall as a fully developed adult. Roventini was working as a bellboy at the New Yorker Hotel in 1933 when he was discovered by an advertising mogul, who had him perform a page, issuing a “Call for Philip Morris“. He reportedly could always vocalize a perfect B-flat tone. Roventini was described by Philip Morris personnel as a “living trademark“, and made personal appearances for Philip Morris until he retired in 1974. The namesake of the Philip Morris Co. was born in Whitechapel, United Kingdom in 1835. The first cigarettes that Philip Morris made were in 1854 and were known as “Philip Morris English Ovals.“ In 1902, Philip Morris & Co. Ltd. was incorporated in New Y