Microsoft Switched To Google. But They’re The Real Winners.

Microsoft is not who they used be. Up until the 2010s, they had a massive ego and pride that they were the absolute best company in the world and that they were the only company that consumers should ever choose. This led them to try to break into virtually every tech sector you can think of whether that be browsers or smartphones. But, in most of these ventures, Microsoft got utterly humiliated and destroyed. Not to mention, people had a growingly negative opinion of everything Microsoft. You can’t blame Microsoft too much as virtually every tech company tries to go down this same path whether we’re talking about Google or Apple, but the same cannot be said about the new Microsoft. Instead of trying to be the main player in every single sector, Microsoft has switched their focus to simply helping the winner in each sector. With servers, they embraced Linux, with browsers, they embraced Google, and now with search engines, they’re embracing ChatGPT. While this background role isn’t nearly as lucrative as cont