Why is Quick Response important to Supply Chains?

You want to dive deep into the world of finance and management? Visit us: Supply Chains are networks of firms that together transform raw materials into finished products that customers see on retail shelves. Globalization and IT have made it easy to find business partners across the globe. But the resulting supply chains can be long… …and slow At the same time, modern markets are getting faster and faster: consumers want new and different products at an increasing pace, resulting in shorter life cycles. When products simply do not sell year around but only during short seasons a long and slow supply chain faces a problem: the retailer has to order products long before the season starts and take a bet on unpredictable demand. Will the product be a hit? Or will it be a failure? Although a crystal ball is rarely available, supply chain speed can help the
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