Women at the Top: How Bumble and Honest are Paving the Way

From advocacy and social impact to growing a global footprint, these women have redefined what it means to create a mission-driven company. Whitney Wolfe Herd, founder and CEO of Bumble, and Jessica Alba, founder and chief creative officer of The Honest Company, paved their own paths from start-up to success by staying true to their founding principles — and not listening to the people who said they couldn’t do it. This conversation was part of the 2022 Aspen Ideas Festival. Speakers: Whitney Wolfe Herd, Founder and CEO, Bumble Jessica Alba, Actress; Founder and Chief Creative Officer, The Honest Company Julia Boorstin, Senior Media and Tech Correspondent, CNBC Now in its 18th year, the Aspen Ideas Festival is the Aspen Institute’s signature summer public event. Among the key themes explored at this year’s festival are conversations around the concepts of Heat, Power, Connection, Trust, Money, and Beauty. From June 25-July 1, 2022 more than 300 leaders and innovators gather in the Rocky Mountains to engage in deep and inquisitive discussion of the issues that shape our lives and challenge our times, spanning politics, business, science, the arts, education, and more. #AspenIdeas For more information about the Aspen Ideas Festival, visit