Lexus - IS 2013 TV Advert: Poise by Russell Maliphant

This project for Lexus through CHI and Partners is with Pleix director’s Olivier Lipski and Eric Augier. Three films were created for this project to the same musical track, to create dynamic lines that matched those of the car. In this one, with Tamara Rojo (principal dancer and director of English National Ballet), she was extremely ill on the day of shooting but worked as hard as ever to get the great results you can see. You’d never know she was even under the weather! Check out the results in this beautifully crafted commercial. Director: Pleix - Eric Augier and Olivier Lipski Choreography: Russell Maliphant Dancer: Tamara Rojo Music: ‘Step Up’ by Stephen Kozmeniuk Costumes: Stevie Stewart Lexus: