Why the counterfeit business is booming

The quantity and quality of counterfeit sneakers has never been greater. As online sales boom, many buyers are deliberately choosing the steal over the real. 00:00 - The counterfeit epidemic 00:57 - How does eBay authenticate goods? 03:34 - What is driving the counterfeit boom? 05:24 - How is the sneaker resale market affecting counterfeits? 07:11 - What is the role of influencers? 08:56 - China: the world’s counterfeit capital 10:45 - Is sneaker counterfeiting a victimless crime? 11:59 - Can counterfeit production be stopped? Sign up to our weekly financial newsletter to keep up to date: Watch our film about the future of shopping: How does e-commerce look different in Africa? Is China’s export boom coming to an end? Has fashion become the new asset class? What is the international future of Amazon?